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About the Author: Marques Brownlee

21 Comments

  1. Doesn't matter. They will just jack up the prices another 20% to cover the cost of people repairing their own stuff. What a evil money and money hungry company.

  2. I have to see the prices for the official parts. Otherwise this means nothing. If they charge $300 for an iPhone OLED that's not really that helpful is it?

  3. Good PR and will definitely boost revenue. Think of all the people that will gladly pay a few extra bucks for "Genuine Apple" parts. It will potentially cut into the margins/markup that indie repair shop will have because the Apple parts prices will be publicly available, but conversely, they may be able to make up for it with volume.

  4. Heh, cute. It seems Apple is getting a little (or a lot) worried with the wave of legislation coming both from the US and the EU, that will hit them hard. So maybe their strategy is to concede just a little, just enough so they could use it as an argument when lobbying about the theme in the congress etc. As "See? look at what we've done!! You guys don't need to pass this bill anymore!! :)))))", and of course the legislation would be much more broad in relation to the subject. As you mentioned in the video: screen, camera, battery and that's it. Also, users themselves to open the phone and change parts? That is ridiculous. A good first step at the most. We need all the manuals, and more importantly, the possibility for any repair shop to repair an iPhone or other Apple product.

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