Founded in 1890, Borgward was standing at the roots of German automaking and was among the most popular premium brands in the middle of the twentieth century. Following controversial insolvency proceeding this brand had ceased operations for a long 54 years period until being resurrected with the funds provided by the Chinese truck manufacturer Foton. Today, the designing and marketing divisions of the company are headquartered in Stuttgart, while production is taking place in China. In this episode of #AutomotiveTerritoryDailyNews, we will cover the modern lineup by Borgward, which includes a solid selection of SUVs with new electrified models in the making.
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#1 Borgward BX7 and BX7 TS
The Borgward BX7 is the first production model by Borgward that broke cover at the Frankfurt Autoshow in 2015 as a rival to other German mid-size SUVs, the likes of Audi Q5, BMW X5 and Mercedes GLE. The exterior is rather sporty attracting buyers with a massive grille.
#2 2019 Borgward BX6
Premiered for the 2019 model year, Borgward BX6 is the company’s first coupe-crossover, s based on the BX5 SUV as well as the 2016 concept of the same name.
#3 2017 Borgward Isabella
The original Isabella was the most popular model of Borgward, and it remained in production until the company’s demise in 1961. No wonder that the revived brand decided to play the nostalgia card and applied the legendary moniker to its 2017 ultra-futuristic 4-door coupe concept.
#5 2017 Borgward BX5
Borgward BX5 compact crossover started production in China back in 2016, and since then, it has already expanded sales around the world.
#5 Borgward BXi7
Based on the BX7 compact crossover, the all-electric Borgward BXi7 is already on sale in China, but rumors suggest that it might arrive to Europe and the US in 2021.
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What do you think about new Borgward models? Can they compete with other German brands?
Think they are off the market?
Bmw купи фирму borgward.
Bien weiter,me gusta el Borgward.
Jawhol richtig Engineering.
Get doubt of borgward which is german brand or china . Borgward quality do they reach like german quality ?
China China omg I’m try to escape
I like these cars, but why the bx series looking like the german Audi SUV's???
This design already looks old
Borgward vehicle designs has adopted design cues from Audi especially the Audi Q3 &Q5!!!
how is this better than MG ZS? MG sells for 12k GBP basic model and is now starting to sell in EU as well
Wait did you say the BXI7 might come to the us and Canada
Love the Isabella ❤….
The BX6 snd BX7 might also do well, However the Front Grills on the BX6 and BXI7 are very UGLY!!!… They should change those Dot Grills for the more traditional vertical line grills.
Please make a video on upcoming Tesla concepts in 2021
The Isabella is unlike others in the electric vehicle category. It is in the WOW category.👍👍🛸.
Another new brand, who said car makers were static?
This car rate
German design and technologie, Nice cars! Save cars too, 5 stars. Good quality, drives very well, by own experience, the BX7 as well as BX5.
Looks a bit generic, has some design matches with lincoln and suzuki…decent cars,no more nor less.
Please make a video on upcoming polestar cars coming in 2021
I ddnt knw that there an automobile called borgward
Until the Chinese start playing fair, I think we should avoid buying their products as much as possible.
It’ll become a competitor to other chines brands but unless they cut all ties with China no one is going to idolise them sadly