Unboxing Apple's $129 "Luxury" Cable




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30 Comments

  1. Pulse racing, eyelid twitching, popcorn chewing, I'm on the edge of my seat wondering what next and he didn't say even a single word. Brilliant video!

  2. Instead of getting rid of the charger, surely removing all that unnecessary regulation paper and having it all on a QR code is going to help the environment more.

  3. Apple – its the most expensive cable for us to manufacture.

    Consumers – but theres nothing special about this cable, it doesn't justify 126 dollars!
    Even the packaging is made of paperback!

    Apple – the paper the package is made of is our most expensive paper to produce.

  4. The best Unbox Therapy video ever. I am an Apple user. My entire tech ecosystem is Apple. This video displays the pettiness we all feel about these specific market segments.

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