A lot of people are skeptical to create their own products. Aside from the fact that the process of creating products is tedious, overwhelming, time-consuming, and sometimes, downright frustrating, these people do not have that guarantee that their creations will sell well online. Yes, they are way too afraid that they will not profit from this endeavor or worst, they might not even get their ROI.
Well, let me just tell you that building any type of online and offline business carries several risks. However, you can less or totally eliminate these risks by doing your research and considering all the relevant elements so you can make well-informed decisions when creating your products.
I highly recommend that you create downloadable information base products like ebooks, audio products, teleseminars, podcasts, special newsletters, and reports. These products will not require huge initial investment so you will not worry about losing your money. In addition, they are now selling like hotcakes online. This will give you a guarantee that you'll find it much easier to generate sales and revenue.
Here's how you can explode your product creation:
1. Decide on what products to create. Although you can create any type of information base products, it would be best if you can consider your skills and your preferences. If you are uncomfortable recording your thoughts, you can just write them and create ebooks and newsletters. Just be informed though that since these products have different perceived values, they also have different tag prices. If you want to make more money in as little time as possible, I recommend that you learn and get confident in creating middle-end and high-end products like audio products and coaching programs that can sell up to $ 12,000.
2. Stick with your skills and expertise. As you are selling information base products, you need to keep in mind that it is critical that you are a great source of information to your clients. As such, I discourage you to go with topics that you do not know very well. Invest on topics that you are considered an expert on so you can always give your clients the kind of information they need. However, if you really want to target other topics (people do this especially if the demand for the other topics is relatively high), make sure that you perform extensive research first so you'll be able to give your clients with in-depth and complete information.